Love is in the air! 

It’s February, and love is in the air! ❤️ But we’re not just talking romantic love, we’re talking customer love. Think selling toilet paper is easy? Everyone needs it, right? Just blast a generic ad and watch it fly off the shelves? Nope. Even the most basic products need a real connection with their audience.

Because while everyone needs TP, not everyone wants the same kind. It’s about understanding your customer’s needs and showing them some love:

💰 Budget-conscious? “Stock up without breaking the bank – bulk deals inside.” These are the savvy shoppers who know the cost per sheet.

🌱 Eco-warrior? “Recycled, sustainable, and soft on the planet.” Think Who Gives A Crap – they get it!

👶 Families? “Hypoallergenic and fragrance-free for delicate skin.” Peace of mind for parents.

Smart marketing isn’t just about selling—it’s about showing your audience you see them, get them, and value them. That’s how you turn a simple transaction into long-term love. What are some ways you show your customers some love?
❤️

#marketing #brandloyalty #audiencematters #customerlove #smartstrategy #branding #valentinesday #customerappreciation #thursdaythoughts

Have you stuck with your goals or given up already? 🚀

Are you still going? Or did you quit? According to Strava somewhere in the second week of January is quitting day. When the excitement of a new you wears off as the reality of doing things differently becomes real. Creating a new habit takes persistence and consistency. Ya gotta want it! So if you haven’t worked out what your goal is for 2025 – there’s still time. What’s stopping you?

#newyeargoals #goalsetting #thursdaythoughts #businessgoals

Pick one thing – that matters

🤷‍♀️ Shoulda, coulda, woulda. At the start of a new year, it’s tempting to pile on resolutions. But let’s be real: you can’t magically juggle 20 fresh goals.

The key?
Pick one thing that truly matters and do it consistently. Maybe it’s committing to a weekly vlog or focusing on one income-generating task every day.

When you direct your energy into a single impactful goal, you’ll see real results and build the confidence to tackle more later. Don’t waste mental bandwidth beating yourself up for not doing everything. Instead, give your best to the one thing that moves the needle most. You might be surprised how quickly momentum builds when you stop trying to do it all.

That’s where real progress happens.

#newyeargoals #businessgrowth #impactfulgoals #goalsetting #smallbusiness

Big-budget ads: making a comeback?

🧁 Have you seen this 🎬 ad from Apple? We’re sharing it mainly because it made us chuckle, but also because it’s about the power of getting your message right.

PS. We first saw this on Netflix, where the introduction of ads has got us thinking – are we going to see a return to big budget video ads in 2025? We feel a new blog coming on … 🤔😄

#videomarketing #advertisingstrategy #creativeadvertising

Show, don’t tell: Silent video is a thing

These days, video needs to speak without sound—and that means nailing visual storytelling. 🎥✨

Start with one big idea (just one 😉). Every frame should hit that note. Open with a striking visual hook—a bold colour, quirky character, or unexpected angle. Keep it snappy: no fluff, no filler.

Text overlays? Use sparingly. Let them breathe—too much feels like homework. Think of your video as a conversation with no voice. Subtle action, clean transitions, and a playful surprise or two will keep it engaging.

When in doubt: show, don’t tell. With a clear idea, authentic vibes, and a dash of fun, you’ll create a scroll-stopper. 💥

#thursdaythoughts #videoproduction

Words matter

Great content is built on great copy! Here at Spinifex we love words—they’re our thing! And they really (really) matter. Get them right and it’s amazing what you can achieve. Get them wrong and it’s amazing how many people you can confuse or annoy!
Great copy can cut through the noise, add personality, create connection and change people’s perspectives.

Just adding one or two words can totally flip the meaning of something, make someone feel important or like you couldn’t care less, (for example a recent email encountered with the subject “Non-returning customer” – did not make the recipient feel special 😆).

Using the right words can make such a big difference in how your message comes across. Think about these two possible responses to a question:

“I don’t know.” vs. “I’ll find out and get back to you.”

They deliver two meanings to the recipient—one speaks of uncertainty and lack of engagement, while the other conveys proactivity and a willingness to assist.

So, before you next write something, take a moment to consider:

• Your audience: Who are you talking? What’s their role? How well do they know the topic? How much time do they have?
• Your goal: What are you trying to achieve with your content? Inform? Persuade? Inspire? Convert?
• The right tone: Should you be formal or informal? Encouraging or direct? Could a bit of humour create some connection?

Thinking about these things, will help you choose words that help you connect and get your message across clearly and effectively.

#wordsmatter #communication #teamwork #cleariskind

Cutting through the noise

Feeling lost in a sea of sameness? 🌊 We get it—making your message stand out is tough.

Here’s the reality: your audience is bombarded with content every day. To truly grab their attention, you need to understand them deeply. What are their dreams, their fears, their burning questions? 🤔 Once you know that, you can create content that’s not just valuable but downright irresistible.

Think unique insights, actionable tips, and stories that stick in their minds like a catchy tune. And don’t be afraid to be yourself—authenticity resonates. 😉

Remember, building trust takes time. Keep showing up, keep sharing—just because you’ve seen it multiple times doesn’t mean your audience has. Encourage interaction by asking questions, inviting comments, and creating opportunities for them to share their thoughts. This not only boosts engagement but also fosters a sense of community around your content.

The goal is to spark a conversation, not deliver a monologue. So keep experimenting, stay authentic, and watch your content shine in the crowded digital landscape. Your unique voice is your superpower—embrace it!

#contentmarketing #engagingcontent #greatcontent #authenticity

Micro attention span?

A micro antidote. Feeling scattered in this whirlwind 🔍 micro world? Don’t worry, we’ve got you covered!

Reclaiming your focus in a world of distractions is easier than you think! Train your brain with mindfulness and banish those pesky distractions.

• Work in focused bursts using strategies such as the Pomodoro Technique.
• Keep your body and mind fuelled with exercise, sleep, and good nutrition.
• Challenge yourself with brain-boosting activities.
• Set clear goals to stay on track.
• Read paperback books if you don’t already.

With these simple tweaks, you’ll be amazed at how much your attention span can grow! ✨

#wellbeing #gettingthingsdone #thursdaythoughts

Think small to win big

Consumers crave personalised experiences, and that’s where niche audiences and micro-influencers shine. They build trust and engagement.

Plus, smaller campaigns mean you can adapt quickly and stay ahead of the game. It’s all about building genuine connections and lasting relationships. It’s a win for small niche businesses.

And for the big players. How do you be niche at scale? 💡 We’ve got some ideas!

Drop a comment below if you’d like to know more.

#thursdaythoughts #smallbusiness #bigbusiness #nicheisthenewblack

How we recharge and create together

We’re a close-knit team of 10 creative individuals. Every year, we trade our desks for the mountains for a two-day innovation off-site. Why? Because a change of scenery sparks fresh thinking. We disconnect, recharge, to ignite innovation and supercharge collaboration. No distractions, just pure creative energy! Mt Wilson does wonders for team spirit and problem-solving skills.

#wellbeingatwork #teambuilding #freshideas #rechargeandcreate #thinkoutsidetheoffice

Nurturing workplace wellbeing

At Spinifex, we believe a great work place fuels both personal and professional success.

As one part of this we encourage our team to get (and stay) physically healthy, by offering free group training sessions with a professional trainer twice a week. These sessions are fun, promote fitness, and build camaraderie.

We’re not just about delivering great work; we’re about creating an environment where everyone can bring their best selves to work each day.

#wellbeingatwork #strongertogether #happyandhealthy

Underconsumption Core: A new era of sustainable marketing?

You might have noticed a few people showing off their used shoes and beaten-up water bottles in your social media feed recently.

Underconsumption Core is trending and it’s about making do.

Although underconsumption core is a new buzzword, a shift towards minimalism and mindful consumption is not just a passing fad; it reflects growing environmental concerns and economic realities.

But with marketing and underconsumption seemly at odds, can we marketers encourage sustainable consumption habits and still meet our KPIs? We at Spin like to think so! 😅

Here’s our current approach:

• Embrace quality over quantity: Look for durability, longevity, and craftsmanship in brands and products. More and more consumers are willing to invest in items that will last, reducing waste and environmental impact.
• Shift focus to experiences: Create campaigns that revolve around the experiences products or services offer. This could involve storytelling, user-generated content, or events that connect with consumers on a deeper level.
• Encourage repair and reuse: Offer repair services where possible, encourage product upcycling, or partner with recycling initiatives. Demonstrating a commitment to circular economy principles can also resonate with conscious consumers.
• Be transparent: Consumers are increasingly concerned about the environmental and social impact of their purchases. Where possible, be transparent about supply chains, production processes, and sustainability efforts.
• Don’t greenwash: Not every brand is there yet with their environmental credentials. Let’s not pretend they are. Greenwashing is not cool (or ethical).
• Build community: Can you foster a sense of community or cause around a brand? This can help build loyalty and create a positive brand image.
• Create a sustainable office: Lead by example. Create a library of reusable cups, takeaway containers and cutlery, recycle your office waste, use public transport, have a company EV – these are some of the things that we’ve done to reduce our waste and emission in the office.

We know we’re not perfect, but we’re working on it.

By embracing the principle of sustainability, which is at the heart of underconsumption core, we marketers can be more thoughtful about who we work with, align our strategies with consumer values AND contribute to a more sustainable future.

What are your thoughts on the underconsumption core? How do you think it will shape the future of marketing?

#miniblog #ecomarketing #sustainability #sustainableconsumption #marketingtips