One class to a community fitness movement
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CLIENT
Vintage Fitness & Health
INDUSTRY
Health & Fitness
SERVICES
Marketing strategy, video, email marketing, customer lifecycle management, website content, copywriting
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The challenge
A personal trainer with an idea to start a community-based senior fitness brand. The owner had successfully tested the concept in a single Sydney location and wanted help with scaling his business. On a micro budget! Growth had to be smart, cost-effective, and aligned with the needs of an ageing, diverse population.