Our Industries
Bayer Accelerate
Companion animal parasite control
Veterinary clinics stock and sell multiple parasite control brands. Bayer’s products had been around for a while with nothing new on the horizon. The challenge? Maintain loyalty and increase sales.
Strategy
After doing some research with vets and vet nurses, Spinifex uncovered some key drivers in the veterinary industry.
Vets and their staff are stressed. They want information and they want help running their business.
Execution
The program included the creation of an online Accelerate ‘hub’, DVD information kits, print, promotional items, road shows and a 1800 support line.
Results
More than 7000 vets and vet nurses registered.
More than 70 courses completed a week.
460 vet practices provided with marketing support.
Bayer Accelerate case study
Spinifex acknowledges the Aboriginal and Torres Strait Islander peoples as First Australians and recognises their culture, history, diversity and their deep connection to the land. We acknowledge that Spinifex operates on the land of the Traditional Custodians and pay respect to their Elders past, present and emerging.
