Change is a fundamental part of life and business. But in our world, where artificial intelligence is reshaping industries and job roles at an unprecedented pace, the ability to adapt to change is more critical than ever. Just like the dinasours before us this is our adapt of die moment.
To most of us change is a source of anxiety. We dig our heels in to resist it at all costs. However, as leaders in business if we understand the psychology behind change and adopt a people-centric approach, we can navigate change successfully and even thrive in the face of disruption.
A whopping 70% of change initiatives fall short of their goals. Why is this? Often, it's because we forget that we are dealing with people rather than numbers on a spreadsheet. Oh, and the other reason is $$. Gartner research has shown that most companies spend about 5% of the budget on change management ( including comms and training) and it should be more like 15%. So, budget aside the main issues resulting in poor results are:
Ignoring the Human Element: Change isn't just about processes and technology; it's about people. People who need to adapt to new ways of working, learn new skills, and potentially even redefine their roles. If this gets overlooked, resistance and disengagement are inevitable.
Underestimating Resistance: Resistance to change is natural. Instead of viewing it as a roadblock, you should see it as a valuable source of feedback and an opportunity to address concerns.
Lack of Communication and Training: Your team needs a clear understanding of why the change is necessary, what's expected of them, and how they'll be supported throughout the process. Without this, fear and uncertainty breed.
Neglecting Reinforcement: New behaviours and ways of working need to be reinforced over time. Without consistent reinforcement, old habits can easily creep back in.
The most successful change initiatives succeed because the focus has been people centric, building the desired outcomes collaboratively. So how do you make this a reality. It’s about two-way communication, and it’s a no brainer you should start with a communication plan.
Here is a quick checklist of things to think about when implementing change. These work for any change initiative in any organisation.
By: Angela Hinchley
Change? We’re not scared. Chaos? We see opportunity. Pivot? We’ve perfected it. Want some advice or to chat about change in your organisation? We’d love to help.
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