The extra insight delivers exceptional.
Insights
Maintaining your competitive edge means being innovative today. It starts with actionable insights that excite stakeholders and deliver new opportunities for growth and performance.
Discovery is central to what Spinifex does.
We use a mix of research tools to discover those insights. Spinifex deploys quantitative and qualitative research, data analysis, literature reviews, case studies and action research to uncover insights.
Our insights drive strategy. Our strategy is designed to be executable. Only then can we deliver the results our clients want.
What insights can we share with you?
Authenticity for the win
If there was ever a perfect case study for how far authenticity can get you, it happened when He Who Shall Not Be Named made it ...
Compliance Training That Doesn't Suck
Here I sit, bored as hell, waiting for the bl🩸🩸dy bell, just like in primary school when we thought we were so clever with our little ditties ...
Why Microlearning and Just-in-Time Training Are No Longer Optional
Ever tried assembling furniture without the instructions? It's a wild ride—trust us, we've been there. In today's fast-paced, ever-evolving workplace ...
Connecting in a world of shrinking attention spans
If you google it, you will find lots of articles that will tell that 8.25 seconds is average human attention span—less than a goldfish! ...
Micro, Micro, Micro: Shrinking Our World or Expanding Our Minds?
Micro Micro Micro. Everything is becoming teeny tiny. There is no doubt, the internet has revolutionised communication, connecting people across the globe and ...
Time to buck the overcommunication trend!
I won’t name names, but last week I handed over my email to a company in exchange for a free trial of a product ...
Living beyond the algorithm
How did we get here? It’s madness that we've let our phones and notifications basically dictate our lives. We barely have a moment to breathe without some buzz or beep pulling us back in. But what if ...
Maximise social media impact with limited time.
For many small business owners, social media offers a great opportunity to connect directly with potential customers, build brand awareness, and drive sales. However ...
Customer first means mobile first.
In Australia, the way we use the internet has fundamentally changed. Smartphones have become our primary means of accessing information, connecting with others, and engaging with businesses. And thus ...
A learning principle for lifelong learning.
These are the three dimensions of Jesuit pedagogical philosophy that lie at the core of Jesuit education ...
Change is inevitable. Growth is optional.
Change is a fundamental part of life and business. But in our world, where artificial intelligence is reshaping industries and job roles at an unprecedented pace, the ability to adapt to change is more critical than ever. Just like the dinasours before us this is our adapt of die moment ...
Working from home, it’s not new it’s just different.
Reimagining learning in a remote world. Gone are the days of battling peak hour traffic on a daily basis and off the cuff watercooler brainstorming sessions. Working from home has become the new normal, and while some of us veterans might miss those in-person interactions, it's clear – remote work is here to stay.
Learning in the workplace
In recent years, the makeup of our workplaces has evolved significantly. While the shift to remote work was primarily driven by COVID-19, it also concealed a notable demographic shift. Gen Z is rapidly becoming a significant part of the workforce, making up ...
The Evolving Role of Instructors in the Connectivism Era
The rise of connectivism, a learning theory emphasising networked knowledge and continuous adaptation, presents a compelling case for a shift in the teacher as the font of all knowledge in a digital age.
Communication is King (or Queen): How Less is More in Marketing
Whether we’re crafting engaging learning experiences or strategic marketing campaigns, at Spinifex, our core principle is simple: make it easy for our audience to understand.
Is there bias lurking in your (a bit too good) survey results?
Earlier in the year, the fact that Australia may have an extra 10 million or so cattle knocking around hit the headlines. One of the reasons put forward was that cattle farmers are ...
Curiosity no longer kills the cat. It’s a superpower.
Ever wondered why the sky is blue or how a tiny seed becomes a towering oak? That innate curiosity, the drive to understand, is the very heart of critical thinking. It's the "why" that pushes us to dig deeper, analyse information, and form our own conclusions.
Lights. Camera. Action. Well, that’s the plan anyway.
For months, we've been tackling a wicked problem for a climate action not-for-profit: how to move their audience from belief to action, navigating the "why me?" and "why now?" conundrum.
Is it bribery or culture that brings people back to the office?
Did someone say Free Coffee? Every Single Day? The whole "back to the office" thing has been a bit of a media frenzy lately. Free beer on tap? Ping pong tables?
Connectivism? Proven as a learning theory?
Connectivism, a learning theory that emphasises the importance of connections and networks in the learning process, got its big chance to prove itself in the pandemic.
What happens to creativity when we age?
At age four, I asked my father if girls could be pilots. Without a breath in between I then asked if girls can be hairdressers. My dad responded, “Of course, girls can be anything they want to be” ...
The Power of Partnership: Surrounding yourself with expertise for success
Some of the best leaders I know understand that leadership isn't a solo act. They understand the profound impact of surrounding themselves with diverse partners who bring complementary skills and knowledge. These leaders understand that ...
Voice, Values & Actions – what happens when they aren't aligned
When running brand workshops for small businesses and start-ups, we are often questioned about the need for values and a voice when developing the brand ...
Launching learning adventures: How tech and teaching fuel student success!
Technology is transforming learning. And whilst it is well recognised that it cannot (currently!) replace the human learning dimension between educators and students’, technology can prove to be learning’s powerful rocket engine.
Tips for mastering market research.
Don’t guess, ask! How market research might be the edge your business needs.
Gambling is not for the faint hearted. Especially when your product, campaign or company’s success could be at risk.
Marketing is about conversations.
Ever meet someone who only talks about themselves? It feels so disappointing. A lost opportunity.
This scenario is mirrored in the behaviour of some marketers within their brand marketing strategies. Indeed, marketers frequently overlook the fundamental aspect that effective marketing is a two-way conversation ...
Learning is frustrating when learners must do all the heavy lifting.
Even for adults, learning something new can be like the first day at school. You’re on roller coaster, but instead of screaming, you’re calculating missile trajectories.
Observations from the 15th floor.
This story begins on New Year’s Eve 1995. My friend Barbara and I made a decision. A decision to start a business. We were married, Barb had a beautiful daughter and we were sick of ‘working for the man’. It was time to strike out on our own.
What if your current skills were less relevant in two years?
If the half-life of skills is as little two-and-a-half years, learning new skills fast suddenly becomes very important. Learning faster than your competitors is a business imperative if the assets wear shoes ...
Reskill fast. Forget tactical and get strategic.
Gartner analysis in 2020 suggests that only eight of the 12 skills you brought to the job are relevant now and there are 10 new skills you will need to learn to do your job ...
The rush to digitise requires new skills.
Does it?
Yes! The pandemic has magnified the need for new skills as organisations adapt to new ways of working with rolling lockdowns, travel bans and home offices. But if this is just catch-up to get back to somewhere near normal, then the organisation is just surviving not growing. Those dust clouds on the horizon are the advancing columns of competitors stealing talent, innovating fast and using technology to disrupt ...
Learning in the middle of disruption.
Maintaining growth and competitiveness in this age of innovation means adopting new technologies before competitors can. The fight to attract specialised talent or to find the skills required means a rethink across the entire business, from hiring to reskilling and growing talent ...
The future of work is now.
Are we ready?
Interestingly, in Australia we are more ready for some future technologies when compared to the rest of Asia Pacific. But with work defined by automation, maybe we are not as ready as we should be. In the adoption of new technologies like machine learning, new optical and mobility technologies and nanotechnology, we lag in more ways than one ...
Spinifex acknowledges the Aboriginal and Torres Strait Islander peoples as First Australians and recognises their culture, history, diversity and their deep connection to the land. We acknowledge that Spinifex operates on the land of the Traditional Custodians and pay respect to their Elders past, present and emerging.
