Angela, our COO, is a fearless explorer, always on a quest for the core truth and what it means for everyone involved. With an insatiable curiosity, she’s happiest when connecting the dots to solve complex problems — and she’s not afraid to ask, “Why?” (Maybe she never really grew up, but that’s her superpower!) Tell Ange something can’t be done, and she’ll prove you wrong faster than you can say “cake.”

Her decisive action and knack for bringing everyone along for the ride fuel our teamwork and adaptability. Angela’s clear communication and relentless curiosity drive our work in strategic consultancy, learning and development, video production, branding, marketing and advertising, and market research.

“The key to success is understanding what success is.”

Kate, our GM, first joined Spinifex in 2007. She’s tried to leave twice, but the draw of teamwork, cake, and making a real difference keeps bringing her back. A world champion ballroom dancer, Kate brings grace, precision, and a “can-do” attitude to every project. She cuts through the chaos and gets things done with the decisiveness of a mom of two, all while staying tuned in to the world around her.

Kate’s superpower? Building relationships. She connects with her team, clients, and suppliers, making sure everyone feels valued and heard. A master at breaking down complex tasks and motivating those around her, Kate embodies our values of teamwork, knowledge, and adaptability. Her expertise shines in all we do, from strategic consultancy to video production and everything in between.

“If I can’t dance, I don’t want to be part of your revolution.”

Jan may have once been a bundle of wires dreaming of world domination (who hasn’t?), but these days he’s more into jam donuts, data, and human connection.

As our Digital Development Manager, Jan believes empathy — yes, actual empathy, from a software engineer! — and data-driven decisions are his ultimate superpowers. He loves making data make sense, using it to inspire his team and decode every project. 

He’s the guy who asks the right questions, owns his work, and gets stuff done. Sure, world domination is off the table, but Jan still conquers coding challenges in his spare time, one keystroke at a time. Proof that coding can have heart.

“Computers have lots of memory but no imagination.”

Disenchanted with her law career in the UK, Rosie landed in Australia, amazed at how a country could function without queues. Impressed by her creativity and superpower to simplify the complicated, we hired her on the spot.

As a mother of two, Rosie is a critical thinker who cares deeply about the next generation. Her calm and methodical nature gets results for our clients, and she has an unwavering ability to hold the course and keep everyone on track. Believing that just because something has always been done a certain way doesn’t mean we should keep doing it, Rosie embraces new technologies and fresh ideas.

“Great marketing comes from understanding your customer.”

Meet Paul, our multitasking maestro who doesn’t just navigate the digital realm — he dances through it! Whether he’s deciphering customer puzzles, orchestrating data symphonies, or juggling legal, risk, compliance, product, and operations content, Paul does it all with a smile. His superpower? Staying calm in the face of adversity, turning challenges into opportunities without breaking a sweat.

Paul’s knack for asking the right questions helps us understand your intent, ensuring we deliver expert solutions every time. With a touch of quirkiness and a talent for turning every call into a masterpiece, he’s the variable that keeps the show going — and oh, what a show it is!

“Smiling, having fun, feeling like number one”

Jenny isn’t just a design Diva; she’s a force of nature. With a black belt in martial arts and the relentless spirit of a ninja-in-training, she brings that same discipline and drive to her design work. Jenny combines her creative flair with her computer science background to understand user experience on a deeper level, forging innovative solutions and pushing the boundaries of what’s possible.

Her thirst for knowledge and understanding is evident in every project she tackles, always seeking to simplify the complex and create elegant, user-friendly designs. Jenny believes technology should work for the user, not the other way around, and she’s dedicated to making that a reality. She is a true asset to our team, bringing a unique blend of creativity, technical expertise, and a “can-do” attitude to everything she does.

“Simplicity is the last step of art.” – Bruce Lee

Alex is our design maestro sprinkling creativity from print to pixels. With a strategic mind and a wealth of experience, Alex knows her shizzle and brings brilliance to every project.

When it comes to crafting strategies, Alex thinks differently. She doesn’t just design; she creates visual stories that connect and inspire. Her ability to simplify complex ideas into stunning visuals sets her apart. Fearless in embracing fresh ideas, she ensures our clients shine brighter than the rest.

Outside the design cosmos, she navigates motherhood with her two dynamic daughters, keeping her creativity flowing and toes tapping to the rhythm of chaos and fun.

“With organisation comes empowerment.”

Em is a true creative powerhouse, seamlessly blending project management with a passion for content creation. With a knack for turning complex ideas into engaging content, Em is a master at storytelling and communication, captivating stakeholders and audiences alike.

A digital native, she knows how to create content that resonates. Whether she’s developing a course curriculum, producing a video, or designing a website, Em always delivers. Her exceptional stakeholder engagement skills, ensures she has everyone is on board and excited about the journey.

Her ability to manage multiple projects and deadlines while maintaining a high level of creativity makes her an invaluable asset to our team.

“You can’t move mountains by whispering at them.”

You can tell by Paul’s eclectic taste in music, he has always embraced change. Known in superhero circles as the Silver Fox, Paul’s superpower is helping organisations embed and operationalise new ways of working. Before they know it, companies are developing an appetite for change and continual transformation. A rare skill to have.

When he is not leaping tall buildings, Paul is focusing on results and delivering significant business and personal benefits to those he works with.

“A Jedi uses the Force for knowledge and defence, never for attack.”

Christina realised her gift for numbers early — she could count well past 100 without using fingers or toes! Working four days a week, she balances our rampant creativity with grounded logic, keeping our finances in check so we can still enjoy cake and champagne on Fridays.

Where creativity and profit meet, Christina’s expertise keeps us on track. With her no-nonsense attitude and sharp eye for numbers, she ensures our creative adventures stay financially sound, letting us focus on the fun without tipping the scales.

“Everything adds up in the end. If it doesn’t add up, then it’s not the end.”