Our Insights

Is video is the language of the 21st century? Video is everywhere. Your grandma’s baking bickies live on Facebook, your dog’s got a TikTok, and even the local plumber’s drumming up business with some Instagram Reels. 

Sure, video is a marketing powerhouse. It’s snagged a whopping 65% of all internet traffic (according to Sandvine’s 2023 Global Internet Phenomena Report). But it’s also become a universal language, a powerful tool for communication, education, and connection. From online courses and explainer videos to heartfelt documentaries and artistic expressions, video has transcended its communication origins and become an essential part of how we learn, create, and share.  

Well, yeah, kind of. Video is essential. But that doesn’t mean chucking any old clip online will cut it. You got to be clever; you got to be strategic, and most importantly, you’ve got to be fit for purpose.  

So, how do you harness the power of video? 

Ditch the pitch and embrace the relationship. Video’s true power lies in its ability to connect with people on a deeper level. Nobody wants to be bombarded with blatant advertising. Instead, focus on building relationships. Think of your video as a chance to hang out with your audience, whether you’re creating an educational video, a documentary, or a personal vlog, focus on providing value and forging a genuine connection with your audience. 

Create feelivision. Make ’em laugh, make ’em think, make ’em feel something! Facts tell, but stories sell. Whether it’s a heartwarming tale of overcoming adversity, a funny anecdote, or an inspiring story of innovation, emotions are the key to capturing hearts and minds. Think about your favourite movies or books – they stick with you because they made you feel something.  

Show me a story. Stories are the lifeblood of human connection. They have the power to transport us to different worlds, teach us valuable lessons, and inspire us to action. Whether you’re explaining a complex concept, documenting a journey, or sharing a personal experience, weave a narrative that captivates and engages your audience. And don’t forget video is a visual medium, so use it to its full potential. Instead of simply telling your audience about something, show them. Use compelling visuals, dynamic editing, and creative camerawork to bring your story to life. 

Keep it real. Authenticity is your secret weapon. In a world of polished perfection, authenticity is a breath of fresh air. Don’t be afraid to let your personality shine through in your videos. Show your passion, your quirks, and your unique perspective. People connect with realness, not perfection. 

Know your audience. Just like a stand-up tailors their jokes to the crowd, you need to understand who you’re talking to. What are their interests? What are their pain points? What kind of content resonates with them? By understanding your audience, you can create videos that truly speak to them and address their needs.  

Finally, don’t forget your point. Every video should have a purpose. What do you want your audience to do after watching your video? Learn something new? Take action? Share your message with others? Clearly define your call to action and make it easy for your audience to take the next step.